Shaws ends loyalty card

by hedy on July 2, 2013

Shaw's Supermarkets, Stratham NHShaws/Star Market stores are no longer using their loyalty cards.  I rarely shop there anymore (I moved, and as such shop mainly at Market Basket and Target), so this doesn’t effect me.  (And I no longer do the Shaws Coupon Matchups).  However, by trading in your card, you can get a 12 pack of Coke for $.99.

I do wonder what this means for the grocery industry as a whole, as clearly monitoring your customers’ shopping habits can pay off (see the Target article), as well as what it means for people who use things like Savings Star.

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