Penny for my Thoughts Review: Filene’s Basement/Syms

by hedy on March 17, 2010

The new Syms/Filenes Basement store in Norwood,MA opens officially tomorrow.  However, in perusing this article, I learned it was already open.  As I was at Syms last month, and at the time the store appeared to be branded Syms/Hot Mess, I was curious to see it.

Maybe it’s because it was not officially open, but I had a hard time figuring out the Syms vs. Filene’s Basement part of the store.  I only figured out that only the Women’s things are Filene’s Basement, everything else is Syms, when I read the above article.  The selection was decent-I saw a bag (shocker, huh) I may get tomorrow, once my 20% off coupon kicks into effect.

I’ll be curious to see how this co-branding works out.  To me, Filene’s Basement (may it rest in peace) is a classic-I have stories of my mom and her college friends getting there the day they were rumored to get Brooks Brothers clothing.  I’m happy with what I see there.  Syms, OTOH, is pretty meh to me.  I can count on my thumbs how many items I’ve gotten there in the past 10 years.

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